https://techcrunch.com/2020/01/06/roku-tv-adds-15-more-brand-partners-plus-a-new-roku-tv-ready-program/ > Amazon’s Fire TV isn’t the only connected TV platform aiming to reach more screens by way of new partnerships. While Amazon today announced plans to bring Fire TV to more places — including cars and cable boxes — its chief competitor, Roku, shared this morning it’s adding 15 global brands as licensee partners for Roku TV and launching a new “Roku TV Ready” program. > Roku says the 15 TV brands will launch Roku TV models in the U.S., Canada, Mexico and the U.K. this year.