https://techcrunch.com/2020/01/06/fire-tv-edition-expands-to-more-soundbars-plus-cars-cable-boxes-and-more/ > Amazon’s Fire TV Edition, the version of Fire TV that now powers over 150 Fire TV Edition smart TVs as a competitor to Roku TV, is expanding to more devices besides just the television. Today, Amazon announced a new Fire TV Edition that’s capable of powering soundbars and being integrated into autos, plus versions designed for operators and certified solution providers. > The company’s ambitions for Fire TV to become a more expansive platform were already known. Amazon this past fall introduced a new Fire TV soundbar and over a dozen new Fire TV Edition products, in order to better compete with Roku which at the time had gained a lead over Amazon in U.S. connected TV market share.