Pioneering tool to manage media industry's digital carbon footprint

4 years ago
Anonymous $yQ5BfQaAxy

https://www.sciencedaily.com/releases/2020/01/200113104153.htm

The 12-month collaboration, facilitated by sustainability experts, Carnstone, will see University of Bristol researchers working with sustainability and technology teams at the BBC, Dentsu Aegis Network, Informa, ITV, Pearson, RELX, Schibsted, Sky and TalkTalk, to map the carbon hotspots of digital media content and services.

The aim is to create an online carbon calculator, DIMPACT, available to any company offering digital products and services.