https://www.vice.com/en_us/article/5dmb4x/amazons-donation-to-australias-bushfire-recovery-is-insulting

Sunday, Amazon CEO Jeff Bezos announced that the company is donating $690,000 ($1 million AUD) to Australian bushfire relief efforts.

To put this number in perspective, Bezos is worth $116,000,000,000; the figure is equal to .00059 percent of his net worth. It is the equivalent of someone worth $50,000 donating 29 cents. Of course, it’s not even Bezos’s money. It’s Amazon’s money. Amazon’s current market cap is $933,670,000,000. $690,000 is .000073 percent of $933.67 billion, which means that the donation hurts Amazon’s bottom line as much as it would hurt a person worth $50,000 to donate three cents.