https://techcrunch.com/2020/01/10/boomerang-filters/

Nearly five years after launching, Instagram’s back-and-forth video loop maker Boomerang is finally getting a big update. Users will now be able to add SlowMo, motion, “Echo” blurring, and “Duo” rapid rewind special effects to their Boomerangs, as well as trim their length. This is the biggest creative upgrade yet for one of mobile’s most popular content creation tools.

The effects could help keep Instagram interesting. After so many years of Boomerangs, many viewers simply skip past them in Stories after the first loop since they’re so consistent. The extra visual flare of the new effects could keep people’s attention for a few more seconds and unlock new forms of comedy. That’s critical as Instagram tries to compete with TikTok, which has tons of special effects that have spawned their own meme formats.