https://techcrunch.com/2020/01/10/cherry-goes-downmarket-with-its-new-viola-mechanical-keyboard-switches/

Cherry has long been the de facto standard for mechanical keyboard switches. Since mechanical keyboards are, almost by default, significantly more expensive than membrane or dome-switch keyboards, that has kept the company out a large part of the market. Now, on the last day of CES 2020, the company is launching its new Viola switch, the company’s first fully mechanical switch for the value market, meant for keyboards that will cost somewhere between $50 and $100.

As the Cherry team told me ahead of today’s announcement, its engineers spent well over a year on designing this new switch, which only has a handful of parts and which moves some of the complexity into the circuit board on the keyboard itself. A lot of the work went into the design new self-cleaning contact system (which the company quickly patented) and to ensure that the switches’ materials would be able to handle regular use despite the simplicity of the design.