https://tech.newstatesman.com/whitepapers/a-complete-guide-to-pricing-it-services

Do you know how much it costs you to perform one hour of service?

If you’re basing your pricing solely on a market-driven strategy, you’re playing a dangerous game. For example, if your costs are $75 per hour but your market only supports $50 per hour, either your costs are too high or you’re in the wrong market.