https://www.theregister.co.uk/2020/01/14/vivo_teases_upcoming_apex_concept_phone/

Chinese phone maker Vivo has wowed attendees of the past two Mobile World Congress megafests with intriguing — and hugely divisive — APEX concept phones it hoped would set the industry tempo for years to come.

To set the scene, in 2018, it wheeled out a handset with an almost bezel-less screen, and a selfie camera hidden under a pop-up mechanism. At the time, that was undeniably weird. But now? It's commonplace, with top-tier firms like BBK stablemate OPPO and Huawei adopting the design.