https://www.wired.com/story/startup-aims-decrypt-blockchain-business/

Nikil Viswanathan is an uber-connected, fast-talking 32-year-old with a record of turning simple consumer apps into viral success. So why is his new company, Alchemy, in the business of blockchain developer tools? He’d like to draw me a chart.

Viswanathan grabs a dry-erase marker from his cofounder, Joseph Lau, who has just doodled a rocketship alongside what he calls the company’s “flywheel of innovation”, and draws a pair of axes. On one axis, he writes, “number of lives touched.” The other, “impact on each life.” He places an X in the upper right corner—the guiding star, you might say, for a certain type of Silicon Valley entrepreneur.