https://www.businesswire.com/news/home/20191216005820/en/

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec 17, 2019--

Every 10 minutes, HEINEKEN serves 10 million customers. The world’s most global brewer has been working with JDA Software, Inc., for more than five years on its large-scale cloud-based digital planning transformation. HEINEKEN has recently committed to extending its JDA footprint in specific geographies, which is already live in five operating countries (Italy, Netherlands, Spain, Poland and France). With a strategy to shift from a sales & operations planning (S&OP) model to an Integrated Business Planning (IBP) model, HEINEKEN is fundamentally upgrading the way it plans its business with JDA.