https://techcrunch.com/2019/12/23/fyre-festival-meets-mr-bone-saw/

Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who’d promoted the failed Fyre Festival with a gaggle of other models who’d vacationed in the Bahamas for a video designed to help sell tickets, later apologized for their involvement.

Not everyone is apologizing for what’s widely seen as a new misstep in the world of influencer marketing: the paid attendance of celebrities and other social media influencers this past weekend to the three-day-long MDL Beast Festival in Riyadh, Saudi Arabia. The country billed as the event as its largest arts, culture and music festival — one attended by “150,000 eager fans from across the region and further afield.”