https://techcrunch.com/2019/12/23/spotify-usb-drives-journalists/

Last week, Spotify sent a number of USB drives to reporters with a note: “Play me.”

It’s not uncommon for reporters to receive USB drives in the post. Companies distribute USB drives all the time, including at tech conferences, often containing promotional materials or large files, such as videos that would otherwise be difficult to get into as many hands as possible.