https://www.vice.com/en_us/article/43kkkg/startup-of-the-week-a-folding-phone-by-pablo-escobars-holding-company

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Many people have an overachieving elder sibling that we’ve worked our entire lives to get out from under their shadow. For this reason, we relate to Roberto De Jesus Escobar Gaviria, younger brother of Pablo Escobar.