https://techcrunch.com/2019/12/14/lets-talk-samsung-galaxy-s11/

We’ve officially entered the mid-December hardware doldrums. Obviously no major hardware maker in its right mind is going to be announcing anything major in the next few weeks, for fear of preemptively cannibalizing holiday sales. Things will, however, heat up immediately after the new year with the kick off of CES. Then, a little over a month later, comes MWC.

Sandwiched somewhere in there is the launch of Samsung’s next flagship. This is the device that sets the tone for the company for the whole year. Samsung’s six month flagship release cycle (S series, followed by the Note) affords the company the ability to offer more frequent refreshes, but this first one is really a standard setter for both the company and the industry at large.