https://www.theverge.com/circuitbreaker/2017/8/28/16206914/fitbit-new-fitness-tracking-smartwatch-ionic

Fitbit is officially getting into the smartwatch business with the Fitbit Ionic. While the company has dabbled in fitness-focused watches before with the Fitbit Blaze, the Ionic is the company’s first (and long-awaited) true smartwatch, distinguished by its support of third-party apps.

But given how late to the game Fitbit is compared to its competitors, expectations are high.