https://www.cnet.com/news/ifa-2017-what-to-expect/

Miss IFA enjoys technology, the color red and smiling.

First held in 1924 as the "Berlin Radio Show," IFA (or Internationale Funkausstellung) is your one-stop window shopping destination for not just technology like phones, TVs, laptops and cameras. It also crams in appliances of all sorts, smart home gadgets and even robots. That means you can swipe through the latest phone and peer into a posh refrigerator that will track how much milk you have left. Add in an official mascot called Miss IFA and you get a show to remember that even the public can attend.