https://www.cnbc.com/2017/08/28/how-a-college-dropout-grew-whole-foods-into-the-company-amazon-just-bought-for-13-point-7-billion.html

Amazon paying $13.7 billion for Whole Foods Market may be a savvy business decision for both parties — Amazon has been dabbling in groceries and Whole Foods needs to better compete with the burgeoning natural foods market it helped launch. But the founding ethos of the companies are as different as a chocolate pop tart and organic oatmeal.

Amazon is the result of Jeff Bezos' obsession with the efficiency and scalability of the Internet. The Seattle-based tech giant's vision is "to build a place where people can come to find and discover anything they might want to buy online" according to its mission statement, and to get it to you overnight. The company has grown to have a market capitalization of $457 billion because Americans will pay for convenience.