https://techcrunch.com/2019/12/03/aws-announces-new-enterprise-search-tool-powered-by-machine-learning/

Today at AWS re:Invent in Las Vegas, the company announced a new search tool called Kendra, which provides natural language search across a variety of content repositories using machine learning.

Matt Wood, AWS VP of artificial intelligence, said the new search tool uses machine learning, but doesn’t actually require machine learning expertise of any kind. Amazon is taking care of that for customers under the hood.