$1,000 for iPhone 8? Here's why you shouldn't freak out
https://www.cnet.com/news/iphone-8-1000-dollar-price/
Chen cites his sources as "people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly." And while an Apple spokesperson declined to comment to CNET on the Times story, everything about it makes sense. In fact, the only real question is whether $999 is the starting price, or maybe the middle model. (I hope Apple will at least have mercy and start the storage capacity on the baseline model at 64GB instead of just 32GB.)
So: The $1,000 iPhone price point, give or take a dollar, appears to finally be here. (That translates to about £775 and AU$1,265, but because international costs aren't based on direct currency conversions, pricing in the UK and Australia will likely be higher.) However you slice it, it's a lot of money -- and it puts your phone on the same price plateau as, say, a nice laptop or a big-screen TV. Is it a financial bridge too far for overextended consumers? In a "peak smartphone" world awash with good-enough $250 handsets, will consumers throw up their arms and harrumph at Apple's hubris, likening the $1,000 iPhone to the now-extinct $10,000 Apple Watch Edition?