DXC Technology to enter its purple period as monochrome corporate branding is cast out

DXC Technology to enter its purple period as monochrome corporate branding is cast out

5 years ago
Anonymous $xdcOWPpsb_

https://www.theregister.co.uk/2019/11/20/dxc_logo_rebrand/

LogoWatch Words are cheap and what better way for the new man in charge of DXC to convince his troops that a more caring regime has taken over than by scrapping its current corporate colours and logo to something more daring.

"What you'll see is I am trying to set a different tone," DXC chief exec Mike Salvino told staff on a town hall conference call last week. He took control in September and is trying to improve employee morale, solve conflict with customers and hire, hire, hire to restock depleted teams.