https://www.techdirt.com/articles/20191118/11402843402/knowing-what-happens-next-t-mobile-ceo-legere-heads-exit.shtml

We've long noted that T-Mobile's brand reputation as a fiesty consumer-friendly disruptor is only really skin deep. While the T-Mobile of 2012 or so certainly added some much needed competition to the wireless sector (killing ETFs, eliminating long-term contracts, and eroding international roaming costs), more recently the company has started to look a lot like the bigger competitors (AT&T, Verizon) it pretends to be superior to. From mocking groups like the EFF to opposing net neutrality, the company isn't all that different from the companies its brash CEO John Legere likes to make fun of.

The disconnect between the T-Mobile consumer friendly "uncarrier" brand and reality has proven particularly notable as T-Mobile and Sprint have kissed up to the Trump administration to gain regulatory approval for their controversial $26 billion megamerger.