https://www.entrepreneur.com/article/342627 > Software as a Service (SaaS) is vital to the way that countless modern businesses operate. In fact, predictions indicate that by 2020, 73 percent of enterprises will run almost entirely on SaaS. So, what is SaaS? It’s a business model in which providers host software online and customers pay to access it. The software is accessed on a subscription basis using cloud computing. Customers benefit from device and location independence, fast access to functionality, lower costs and ease of use. SaaS comes in many forms, including customer Relationship Management (CRM); email and collaboration services; sales management; document management; and editing and creation software. > The SaaS industry’s prevalence has been skyrocketing since the 1960s, and behind this impressive success lies the ongoing hard work of a dazzling range of companies, from Google to Zendesk. Game-changers like this boast diverse cultures, strategies and values that have contributed to their achievements. This article is going to examine seven SaaS trailblazers and investigate what gives them that unique edge.