https://www.techdirt.com/articles/20191118/11401543401/lawyer-with-neo-nazi-ties-loses-defamation-lawsuit-against-splc-calling-him-neo-nazi.shtml

People keep suing the Southern Poverty Law Center and they just keep losing. More specifically, certain types of people keep suing the SPLC and losing. The type suing most frequently are individuals with bigoted beliefs who aren't too thrilled the SPLC considers them to be bigots.

The key word is "considers." The "Hate Map" the SPLC compiles lists individuals and entities the Center considers to be spreaders of hate. It includes litigants like Proud Boys founder Gavin McInnes and Truth In Action Ministries, the latter of which has made it clear it hates both the sinner and the sin when it comes to anyone veering from the sexual straight and narrow.