https://www.techdirt.com/articles/20191119/17355843418/should-big-tech-companies-voluntarily-fund-journalism-business.shtml

There have been plenty of stories that have made the rounds over the years arguing that Google/Facebook have "killed" the journalism business by sucking up all the advertising revenue. In the past, I've pointed out how silly and tiresome this argument can be, and certainly looking through the data, it simply does not support the narrative. Instead, it appears that the success of Google and Facebook is much more a scapegoat for the legacy news business' own failure to adapt to a rapidly changing marketplace -- one in which their previous competitive advantage (limited competition within a geographical region) was completely eroded.

That said, even understanding that properly doesn't answer the question of how one can actually save the journalism business, which has faced a huge variety of challenges over the last couple of decades. Lydia Polgreen, writing for the Guardian, has an interesting proposal that argues that the big internet platforms can both save journalism and deal with their big misinformation problems in one single move, by throwing a huge sum of money at journalism organizations. Among other things, she compares the rise of misinformation and the collapse of journalism to the impacts of industrial pollution, and suggests that internet companies could create a parallel to how businesses have now begun focusing on sustainability programs regarding environmental impact. Except, instead of dealing with things like carbon emissions, they could help deal with the pollution of misinformation via funding journalism efforts: