https://wccftech.com/apple-tv-streams-4k-content-much-better-quality-than-netflix/

Apple TV+ is the newest streaming service on the block to give competition to Netflix. While Apple TV+ lags behind in content, compared to existing and upcoming competitors, it makes up by streaming better quality 4K video.

According to Rasmus Larsen from FlatpanelsHD, Apple TV+ streams 4K video at a higher average than Netflix. He ran some tests on different TV shows offered by the service and shared the below results: