https://techcrunch.com/2019/11/04/google-plays-u-s-store-adds-a-rewards-program-with-points-for-purchases-downloads-more/

Google Play is incentivizing app usage and more with the launch of a new rewards program, Googe Play Points, that will allow you to earn points for everything you do on the Google Play marketplace from downloading new apps to subscribing to services to buying movies, books, and more. Users can redeem the points earned in the program for things like in-app purchases of characters, gems and other items in apps like Candy Crush or Pokémon Go, for example. Play Points can also be turned into Google Play Credit then put towards renting a movie or buy an audiobook, Google says.

The program had launched in Japan and South Korea, in September 2018 and April 2019, respectively. But this the first time it’s arriving in the U.S.