AT&T Loses Another 1.36 Million Pay TV Subscribers Thanks To Relentless Price Hikes

AT&T Loses Another 1.36 Million Pay TV Subscribers Thanks To Relentless Price Hikes

5 years ago
Anonymous $xdcOWPpsb_

https://www.techdirt.com/articles/20191028/08464343273/att-loses-another-136-million-pay-tv-subscribers-thanks-to-relentless-price-hikes.shtml

This wasn't how it was supposed to go for AT&T. In AT&T executives heads, the 2015, $67 billion acquisition of DirecTV and the 2018 $86 billion acquisition of Time Warner were supposed to be the cornerstones of the company's efforts to dominate video and online video advertising. Instead, the megadeals made AT&T possibly one of the most heavily indebted companies in the world. To recoup that debt, AT&T has increased its efforts to nickel-and-dime users at every opportunity, recently imposing the second rate hike in just a year on its streaming TV subscribers.

Not too surprisingly, these price hikes are now driving subscribers to the exits.