Google LLC Acquires Fitbit For $2.1 Billion To Take A Bite From The Smartwatch Pie

Google LLC Acquires Fitbit For $2.1 Billion To Take A Bite From The Smartwatch Pie

5 years ago
Anonymous $xdcOWPpsb_

https://wccftech.com/google-fitbit-2-billion-smartwatch/

Apple's wearable segment made a $2 billion positive impact in revenue on the company's balance sheets last quarter. As smartphones have matured, it's now up to companies to decide how to efficiently transport a digital experience directly to users by using smaller form factors. Google's been active in this space through Wear OS (formerly Android Wear), Google Glass and Pixel Buds. Now, we might also see fitness products from the company, as Google has acquired Fitbit.

Fitbit has more than 28 million users active globally. The company's stock soared by 30% earlier this week when it was reported that Fitbit (NYSE:FIT) was negotiating with Google (NASDAQ:GOOG) for a takeover. This surged temporarily halted trading of the wearables manufacturer's stock. 2019 has improved the stock's health as fewer traders are currently short on it.

Google LLC Acquires Fitbit For $2.1 Billion To Take A Bite From The Smartwatch Pie

Nov 1, 2019, 3:30pm UTC
https://wccftech.com/google-fitbit-2-billion-smartwatch/ > Apple's wearable segment made a $2 billion positive impact in revenue on the company's balance sheets last quarter. As smartphones have matured, it's now up to companies to decide how to efficiently transport a digital experience directly to users by using smaller form factors. Google's been active in this space through Wear OS (formerly Android Wear), Google Glass and Pixel Buds. Now, we might also see fitness products from the company, as Google has acquired Fitbit. > Fitbit has more than 28 million users active globally. The company's stock soared by 30% earlier this week when it was reported that Fitbit (NYSE:FIT) was negotiating with Google (NASDAQ:GOOG) for a takeover. This surged temporarily halted trading of the wearables manufacturer's stock. 2019 has improved the stock's health as fewer traders are currently short on it.