https://techcrunch.com/2019/11/01/google-is-acquiring-fitbit/ > The rumors are true. A week after word surfaced that Google planned to buy Fitbit, the companies have confirmed the purchase in a blog post authored by Google device SVP, Rick Osterloh. The match could ultimately prove beneficial for both parties. Google has struggled to make much of a dent in the wearables category, leading the software giant to purchase a large chunk of IP from watchmaker, Fossil for $40 million. > Google reportedly in talks to acquire Fitbit