https://wccftech.com/iphone-11s-starting-price-too-low-report/

Apple managed to display a decent amount of growth when it released its Q4 2019 earnings, thanks to increased revenue from services, wearables and accessories, and iPads. Unfortunately, iPhone’s growth continued to decelerate, though at a slower pace, with Tim Cook displaying optimism by saying that the sales of the new models are off to a great start. This can be attributed to the iPhone 11 starting price, as it costs just $699, which is a reduction of $50 over the introductory price of the iPhone XR, which now costs $599 for the base model.

Other than reducing the iPhone 11 starting price by $50 compared to last year, Apple also didn’t increase the price of the more premium models, the iPhone 11 Pro and iPhone 11 Pro Max. These lower prices can help the company regain some lost market share and attract more consumers to use its services. On the flip side, the reduction in price is dragging down the average selling price (ASP) of iPhones, according to the latest report.