https://www.theregister.co.uk/2019/10/31/the_cloud_backup_myth_buster/

Sponsored Software-as-a-service has become the norm, rather than the exception, for small businesses. For example, on productivity and collaboration, it’s now difficult to find an SMB that doesn’t use some aspect of Office 365 or G Suite.

When these services first arrived, however, execs were nervous about the prospect of some tech giant on the other side of the ocean housing their data and also serving up their business-critical applications. What would happen if the data was deleted, lost or became unavailable? Many have since shrugged off these concerns to such an extent they’ve gone to the other extreme by assuming cloud is so reliable they are willing to stake their entire operations on it. In reality, they were right to be cautious. The dangers of data loss in the cloud are real, and they haven’t gone away. And that means the need for proper backup mechanisms in SaaS environments is as strong as ever.