https://wccftech.com/iphone-11-launch-apple-market-share-increase-q3-2019/

At the beginning of the month, Apple’s CEO Tim Cook said that the iPhone 11 series are off to a great start. Side by side, we saw various reports claiming that the Cupertino giant is going to ramp up production to meet the ‘better than expected’ demand. Since the company no longer reveals unit sales, we will never really get to know the exact figures. What’s clear though is that the iPhone 11 launch has increased Apple’s market share if a new report is to be believed.

Since the iPhone 11 family was officially released on September 20, the models were on sale only for ten days for the Q3 2019 period. However, it appears that the iPhone 11 launch was such a success in various markets, that it noticeably boosted Apple’s market share in that short period of time. In the third quarter of the year, iPhones made up 18.9 percent of all smartphone sales across the five major European markets, which include France, Germany, Italy, Spain, and the United Kingdom. The report claims that the 2 percent growth increase compared to 2018 was because of the latest models.