https://wccftech.com/roku-splashes-over-100-million-on-digital-ad-tech-company/

Roku, the world's leading streaming box company, has announced it is snapping up Dataxu in a deal valued at a total of $150 million.

There's a lot of science and data that goes on behind the scenes to deliver ads that we see in our everyday lives, and Dataxu is a specialist when it comes to streaming video ads.