Guitar maker Fender hopes to rock revenues with digital song-learning app
https://www.reuters.com/article/us-fender-tech/guitar-maker-fender-hopes-to-rock-revenues-with-digital-song-learning-app-idUSKBN1X11S5
Fender Musical Instrument Co will help musicians play along with their favorite songs on their guitars with a subscription service released on Tuesday that will display chords to millions of tunes, the latest effort in the 73-year-old electric guitar maker's digital revenue strategy.