https://www.businesswire.com/news/home/20191021005050/en/

NEW YORK--(BUSINESS WIRE)--Oct 21, 2019--

TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach and frequency reporting.