https://www.theregister.co.uk/2019/10/28/data_loss_security_prevention/

Sponsored On the face of it, demand for enterprise data loss prevention (DLP) systems that are intended to safeguard sensitive information against damaging and expensive incidents of data loss is growing. The Radicati Group estimates that the market for DLP products and services will expand from $1.3bn in 2019 to be worth $2.2bn by 2022 for example.

But new thinking suggests traditional approaches to DLP have failed to keep pace with sweeping changes in the way IT departments have evolved to store and secure mission critical data and workloads. Gartner has gone so far as to suggest that the market should be entirely redefined to reflect the fact that security and risk management processes must be brought into the information life cycle.