https://wccftech.com/hbo-max-launch-a-new-game-of-thrones-prequel-plus-10000-hours-of-content/

AT&T’s (NYSE:T) WarnerMedia executives formally announced the HBO Max streaming service at an investor presentation in Burbank, California. The service will launch in May 2020 with a new Game of Thrones series and, in an aggressive move designed to stave off competition from Netflix (NASDAQ:NFLX), Disney (NYSE:DIS) and Apple (NASDAQ:AAPL) in the content streaming sphere, will cost $15 per month.

“The price point of $14.99 for HBO Max strikes a good balance between not cannibalizing HBO’s existing revenue base, while also addressing the competitive environment in streaming television,” said the President of Levin Easterly Partners, Sam Hendel.