https://www.theregister.co.uk/2019/10/14/lego_mulls_bricks_as_a_service_biz_model/

Beloved brick maker Lego is considering a rental service as part of a drive to improve sustainability in a world where hatred of plastic is threatening their attractiveness as a toy.

Tim Brooks, Lego's VP of sustainability, told the Financial Times (paywalled) that it was just an idea at the moment and admitted there are still issues to overcome, such as the increased complexity of Lego kits.