https://wccftech.com/peloton-ipo-a-unicorn-that-failed-to-soar/

Peloton's Shop in the City of London. Expensive, prime real-estate...

Peloton (NASDAQ:PTON), an indoor fitness brand which aims to reduce reliance on physical gyms to take part in exercise classes by offering connected equipment, received a cold shoulder from investors as it listed on the NASDAQ stock exchange. The debut floundered in a spectacular fashion as the company’s stock price closed at $25.76, marking an 11.2 percent decline and leading some experts to question the aggressiveness of the company’s IPO pricing strategy.