Facebook tries hiding Like counts to fight envy
https://techcrunch.com/2019/09/26/facebook-hides-likes/
If their post has lots of Likes, you feel jealous. If your post doesn’t get enough Likes, you feel embarassed. And when you just chase Likes, you distort your life seeking moments that score them, or censor it fearing you won’t look popular without them.
That’s why Facebook is officially starting to hide Like counts on posts, first in Australia starting tomorrow, September 27th. A post’s author can still see the count, but it’s hidden from everyone else who will only be able to see who but now how many people gave a thumbs-up or other reaction.