https://wccftech.com/apple-boosts-production-as-iphone-11-demand-smashes-expectations/

According to multiple reports, the increase in demand for the latest lineup of iPhones has driven Apple (NASDAQ:AAPL) to ask its suppliers to ramp-up production of the iconic smartphones by 10 percent or 8 million units.

It appears that the Cupertino-based company’s strategy of reviving growth by launching more affordable versions of the iPhone is paying off. After all, the increase in handset orders by about 8 million units is equivalent to the last year’s total annual shipments of Google’s (NASDAQ:GOOGL) Pixel lineup of smartphones. According to sources quoted by the Nikkei Asian Review, the ramp up is focused on the most affordable iPhone 11 model that retails for $699 while orders for the most premium model – the iPhone 11 Pro Max – have been slightly reduced (read our detailed coverage of the iPhone lineup here and here). The upbeat initial outlook for the latest iPhones was corroborated by the company’s CEO, Tim Cook, who recently informed the German newspaper Bild that iPhone 11 sales were “off to a good start”. Moreover, the CEO, while talking to the French daily Les Echos, predicted a new growth cycle in the market.