https://wccftech.com/intel-guts-cpu-pricing-response-ryzen/

Something extraordinary is happening in the PC industry: long-time market leader Intel (NASDAQ:INTC) has finally reacted to the threat that AMD’s (NASDAQ:AMD) Zen-based CPUs present and slashed prices of its upcoming HEDT SKUs by almost half (44.6% to be exact). This information was revealed in a leak by the highly credible Videocardz and something we covered in detail earlier today. Intel’s stock was trading at $50.81 after hours at the time of writing and was trending slightly upwards.

Things are about to get heated in the x86 PC industry as Intel and AMD faceoff in one of the largest price (and performance) escalations of recent times. Just a few years ago, the market was mostly stagnant, mainstream cores were capped at 4 per SKU (6 for HEDT) and almost no serious enthusiast bought AMD processors. Then came Ryzen. We predicted the end was nigh for Intel’s pricing strategy in our article titled “AMD Calls Check, Your Move Intel” published in early 2017 just before Ryzen’s launch. Fast forward two years and we have a turbulent market with mainstream cores at 8 and HEDT hitting 18. It also looks like Intel has finally made its move.