Sorrell's S4 Capital content arm buys Firewood ad agency in digital push

Sorrell's S4 Capital content arm buys Firewood ad agency in digital push

5 years ago
Anonymous $JavybBYWR5

https://www.reuters.com/article/us-s4-capital-deal/sorrells-s4-capital-content-arm-buys-firewood-ad-agency-in-digital-push-idUSKBN1WN0J6

S4 Capital's content unit, MediaMonks, is set to merge with Silicon Valley's biggest independent agency, Firewood, as the Martin Sorrell advertising vehicle ramps up its digital push and raises funds to expand.