https://techcrunch.com/2019/10/07/the-nba-should-learn-from-google-china/

By now, you’ve probably heard about the tweet heard ‘round the world, or at least, the part of the world where Mandarin is spoken. The GM of the Houston Rockets basketball franchise wrote a tweet — since deleted — supporting the democracy protesters that have lit up Hong Kong these past few weeks.

As Eben Novy-Williams of Bloomberg wrote, “Through decades of painstaking deal-making, the NBA created a multibillion-dollar opportunity in China, the world’s second-largest economy. Now a single swiftly deleted tweet has put all that time and money in jeopardy.”