https://www.vice.com/en_us/article/a35434/toms-shoes-mailing-list-hacked-hacker-says-log-off

Too often, hackers use their skills to steal cash or make someone's day very difficult. But sometimes, hackers just want to send a message. On Sunday, one hacker used the mailing list of retailer TOMS Shoes to tell users it's time to log off.

"hey you, don't look at a digital screen all day, theres a world out there that you're missing out on," the hacker, going by the name Nathan, said in an email sent to TOMS subscribers. "just felt some people need that," they added.