https://www.reuters.com/article/us-india-oyo-focus/as-softbanks-oyo-booms-some-indian-hotels-cry-foul-and-check-out-idUSKBN1WM075

India's Oyo Hotels and Homes shot out of nowhere to become one of the world's largest hotel chains with a simple promise of "hassle-free" online booking, transparent pricing and cheerful lodging.