Monster Energy Opposes Teenager's Trademark Application Over Logos Not At All Similar

Monster Energy Opposes Teenager's Trademark Application Over Logos Not At All Similar

5 years ago
Anonymous $4ckUSNo_FL

https://www.techdirt.com/articles/20190911/10382642972/monster-energy-opposes-teenagers-trademark-application-over-logos-not-all-similar.shtml

Monster Energy. The company's name is enough to set the average Techdirt reader's eyes rolling. The company that makes sugar-heavy energy drinks has become essentially a caricature of an overly aggressive trademark enforcer. This habit is somewhat surprising, given just how often the company loses lawsuits and oppositions, which one would think would be a deterrent for future behavior. Instead, it almost seems as though every loss only spurs Monster Energy on.

This continues on to today, when we learn that Monster Energy filed an opposition to a 21-year-old's trademark application for his business, Monarch Energy. You're probably thinking that the opposition is over the name of the young man's company, which would itself be a stretch as trademark infringement. But, no, it's over the kid's proposed logo.