https://www.sciencedaily.com/releases/2019/09/190918161630.htm

Platinum is one of the most commonly used catalysts for fuel cells because of how effectively it enables the oxidation reduction reaction at the center of the technology. But its high cost has spurred research efforts to find ways to use smaller amounts of it while maintaining the same catalytic activity.

"There's always going to be an initial cost for producing a fuel cell with platinum catalysts, and it's important to keep that cost as low as possible," said Faisal Alamgir, an associate professor in Georgia Tech's School of Materials Science and Engineering. "But the real cost of a fuel cell system is calculated by how long that system lasts, and this is a question of durability.