https://techcrunch.com/2019/09/18/apple-watch-series-5-review/

Apple’s iPhones numbers may have suffered in recent years, but when it comes to smartwatches, the company remains utterly dominant. Recent figures from Counterpoint put Apple Watch growth at 48% year over year for the first quarter, commanding more than a third of the total global smartwatch market. Samsung’s myriad different models, meanwhile, put the company in a distant second with 11%.

All of that is to say that Apple’s clearly doing something right here, and competitors like Fitbit and Fossil (the latter of which has been working closely with Google) have plenty of catching up to do on the smartwatch front. Given the company’s sizable head start, it probably comes as no surprise that the latest version of the watch is more interested in refining the device, rather than reinventing the wheel.