https://tech.newstatesman.com/business/youtube-netlix

YouTube has effectively backed the ad-supported business model by putting its most successful original show, Cobra Kai, in front of the paywall.

The company announced the move weeks ago, as new subscription services set to launch by Disney and Apple will make competition unbearable in an already saturated market. Even the undisputed market leader, Netflix, missed new-subscriber targets during the second quarter this year.